Tech companies invade Cannes Lions 2017 festival of creativity

From Cannes Lions festival offers mix of AI and AR — with a few surprises | VentureBeat

Cannes Lions is more known among creative types than technology people, although Google, Facebook and Twitter have been the most prominent brands on the beach for some years. This year, big consultancies like IBM and Accenture claimed the spotlight as technology, platforms, and more recently AI and VR/AR keep raising their profile in the creative sphere.


Among VR wins, Google’s Tilt Brush won two golds, and is sure to be a creativity powerhouse for the virtual world. Audi’s Enter the Sandbox took playful creation to car buyers, with a physical sandbox and a VR cockpit enabling people to drive inside their own creations.